Over 100 tourists, mainly from West Bengal, have been scammed by cyber criminals while booking hotels in Puri through fake websites. The scammers create fraudulent websites.
How hotels are turning to AI - The industry is racing to deliver unique guest experiences fuelled by new technology
Hotel rooms are starting to feel like they were made just for you. Personalized music plays when you open the door. Lighting and air-conditioning are set to your ideal levels. A menu of the family’s favorite movies pop up on the TV, while the mini fridge is free from any food allergies. Behind it all: a hotel industry racing to deliver unique guest experiences fuelled by new technologies and artificial intelligence. “If knowing your guest is a priority to winning loyalty and increasing spend, then AI has tremendous potential in helping build guest profiles,” says JLL’s hotel asset management expert Ross Beardsell. “If a guest is known for having an exacting fitness regime, a penchant for fine dining, or a requirement for state-of-the-art technology services, using AI to build a comprehensive guest profile can allow a hotel to grow yield.”
