The new 45-piece collection will offer a new closet for all employees at Sofitel’s 120-plus hotels worldwide, blending timeless silhouettes with practical needs, utilising a variety of fabrics, textures, and navy and beige colour palettes to ensure suitability for both city hotels and resorts.
EHL Innovation Rewind: Dr. Felicitas Morhart on Longevity, Luxury, and the Future of Human Hospitality
During the EHL Open Innovation Summit in Lausanne, we had the opportunity to sit down with Dr. Felicitas Morhart, Full Professor of Marketing at HEC Lausanne, to explore how the emerging field of longevity is starting to reshape luxury hospitality. Our conversation touched on the intersection of biotech wellness, status-driven self-optimization, and the evolving role of luxury as a space for beauty, presence, and what it means to remain human in an increasingly optimized world.