This marks his first venture into themed hospitality.
Hong Kong actress Amy Yip will also be part of the project as the hotel's non-executive Director.
Yip expressed that the project allows her to “support and celebrate durian culture in a meaningful way".
The hotel initiative will focus on celebrating the durian, which is an integral part of the culinary heritage of both Singapore and Malaysia.
Durian-themed hotel concept
The durian-themed hotel is designed to offer a unique experience for both local and international visitors.
Drawing on his experience as a filmmaker, Neo plans to integrate elements from his durian-focused film, "The King of Musang King", into the hotel’s design.