Holiday Inn Express – the world’s biggest hotel brand – has blazed a trail for simple, smart travel since 1990, when it was created to challenge convention in the industry.
Now, the brand’s new Generation 5 concept will once again redefine the segment, reinforcing Holiday Inn Express as the category leader across EMEAA, where it is set to reach 500 open and pipeline properties in the next three years. Generation 5 once again shows the brand’s commitment to delivering more where it matters most, with its innovative flexible design elevating the guest experience while continuing to offer great value.
Born from significant investment into research* on guest behaviour, the future of work, entertainment, wellbeing, food and drink, and digital experience, this striking, fresh design anticipates the needs and desires of travellers and owners through to 2030 – and beyond.
By introducing experiential zones, it is responding to insights showing that travellers are increasingly looking for inspirational, vibrant, and dynamic spaces. The rising demand for sensorial experiences is also met, with the concept encouraging guests to connect and unwind in cool and energising social areas such as the EXPRESS Café & Bar.