This phenomenon of rising prices is not isolated, as the average daily price of a hotel room in Spain is €145, representing a 7% increase on the previous year and a 20% increase compared to 2019. The Hotel Sector Barometer report, jointly produced by STR and Cushman & Wakefield, reveals that the sector is in a period of, “full recovery of hotel and tourism activity in Spain”. Marbella is followed by the Balearics at an average of €188 but with very high seasonality compared to the Costa del Sol. Barcelona and Madrid are next, with an average daily rate of €173 and €140 respectively.