YOTEL makes bold entry into Japan with official Grand Opening of YOTEL Tokyo Ginza
YOTEL Tokyo Ginza marked its official opening on Monday 9 June with an immersive Grand Opening Party that celebrated ‘YOTEL To The World’ and demonstrated the global brand’s mission to challenge the status quo of the hospitality industry.
Hubert Viriot, CEO, YOTEL comments: “The opening of YOTEL Tokyo Ginza is truly a milestone moment for YOTEL brand’s journey and I’m delighted to be able to celebrate with an event that encapsulates our brand ethos. Challenging the status quo of traditional hotels, YOTEL’s mission is to deliver great hotel experiences in prime locations at a competitive price point.
YOTEL Tokyo Ginza is a fabulous hotel and a wonderful representation of our brand, which will now propel us to expand across other cities in Japan. This would not have been possible without the vision of Frasers Hospitality and we are thrilled to collaborate with an investor who shares our dedication to innovation and excellence in hospitality.”
Eu Chin Fen, CEO, Frasers Hospitality, comments: “YOTEL Tokyo Ginza represents Frasers Hospitality's maiden ground-up investment and development project in Japan. Its opening underscores our commitment to deepening our hospitality investments in existing markets while optimising our portfolio for sustained performance. We are confident that our collaboration with YOTEL, with its unique offerings, is well-positioned to set a new benchmark in Japan.”