Wyndham Opens First Trademark Collection Hotel in South Korea
Wyndham Hotels & Resorts officially introduced its Trademark Collection brand to South Korea with the opening of La Vie D'or Hotel and Resort, Trademark Collection by Wyndham. The new hotel elevates the Company's presence in South Korea to over 30 hotels and joins nearly 20 Trademark hotels across Asia Pacific.
"Hotel owners in Asia Pacific continue to see the benefits of the Wyndham Advantage—global brand exposure, innovative technology, a growing loyalty base and more. Introducing Trademark to South Korea helps independent owners maximize their opportunity in the market, while delivering the incredibly unique experiences each Trademark hotel offers guests exploring the country." - Joon Aun OOI, President, Asia Pacific, Wyndham Hotels & Resorts.
Wyndham's expansion with La Vie D'or Hotel and Resort marks a strategic move to tap into the increasing demand for business and leisure travel in South Korea amidst the government's focus on furthering the tourism sector in the country. In 2023, the country welcomed approximately 11 million inbound visitors—showing a significant recovery post-pandemic—with the travel and tourism market expected to reach $13.66 billion by 2024.