Whitbread Acquires Central London Site for New Hotel Development
Whitbread has purchased Victory House, a freehold office building located at 30-34 Kingsway, WC2, in Central London. The acquisition was made from a private overseas investor for an undisclosed sum.
The company plans to convert the 45,000-square-foot 1920s office building into a Premier Inn hotel hub with approximately 200 rooms, pending planning approval.
The building is currently occupied and is expected to be vacated by April 2026. Whitbread intends to retain the building's existing stone façade while introducing its compact hotel rooms within the current floorplates. The location provides proximity to Covent Garden, Lincoln’s Inn Fields, the London School of Economics campus, and London’s Theatre District.
This acquisition is part of Whitbread's strategy to expand its budget hotel network in London. It marks the fourth major investment by the company in Central London in 2025, bringing total investments to over £100 million. These acquisitions are expected to add nearly 1,000 rooms to Whitbread's development pipeline in the city.