What are skincare fridges? Skincare’s hottest trend is coming to London hotels

International news
The viral beauty trend of ‘skincare fridges’ is coming to London hotels late next week, just in time for shoppers who want to pamper themselves after a day of shopping ahead of Black Friday.

Skincare fridges - loved by celebrities and influencers alike - are the must have beauty trend that involves keeping products cool in the fridge.

Following the recent expansion of The Hotel Collection from American Express Travel, three London hotels will offer select guests a modern twist on the classic hotel ‘mini fridge’.

In recognition of the viral trend for keeping skincare products in the fridge, which has dominated social media recently, guests will be treated to exclusive in-room Amex Travel skincare fridges, stocked with complimentary luxury skincare products.