Viceroy affiliates to add 3 Africa resorts
Viceroy Hotels, through a sales and marketing affiliation agreement, is expanding into Africa with three luxury safari lodges across Zambia and Botswana.
The new lodges – Thorntree River Lodge in Mosi-oa-Tunya National Park, Zambia; Lolebezi in Lower Zambezi National Park, Zambia; and Atzaró Okavango Camp in the Okavango Delta, Botswana, are managed by Beks Ndlovu’s luxury safari operator, African Bush Camps. African Bush Camps also owns Thorntree and Lolebezi.
The properties are all open and they are also live on the Viceroy branded website.
Mark Keiser, president of development for Viceroy told Hotel Investment Today that the opportunity that ABC saw was to increase the awareness of these properties through the affiliation with Viceroy and to drive increased room nights through Viceroy’s distribution channels in addition to the legacy distribution partnerships that ABC has long established.
Arash Azarbarzin, CEO of Viceroy Hotels & Residences, added, “Expanding into Africa is a defining milestone in Viceroy’s continued global growth. Like all Viceroy Hotels, each African lodge is a gateway that connects you to the essence of the destination, its people, landscape, and culture. We’re inviting travelers to discover Africa in a way that truly moves them, where every moment offers depth, beauty, and a sense of wonder.”
By Jeffrey Weinstein