“VAT’S THE PROBLEM”: Hospitality Operator Puts Its Message On Every Staff Shirt
A hospitality operator has taken its support for a lower VAT rate off the picket line and onto the shop floor — literally stitching the message into its staff uniforms.
Greedy Gordon’s has unveiled new workwear carrying the slogan “VAT’S THE PROBLEM” across the back, in a move the business says is not a marketing gimmick but a statement of survival. The operator says every member of staff will now wear the message daily, arguing that hospitality needs a permanent 10% VAT rate to remain viable.
In a social media post announcing the uniform, the business framed the issue in stark terms, asking whether it would still be trading this time next year, and describing the campaign as being about protecting jobs, supporting British farmers, fishermen and suppliers, and keeping independent pubs and restaurants serving their communities.
Greedy Gordon’s said it was proud to stand alongside the British Institute of Innkeeping (BII) and Punch Pubs & Co, among thousands of other hospitality businesses, in calling for the change, and urged others in the trade and the public to add their name to the campaign petition.