UN Tourism launches WhatsApp training
International news
UN TOURISM LAUNCHED a hospitality course on WhatsApp aimed at professionals, entrepreneurs and SMEs in tourism and hospitality. It focuses on business management, customer service, digital marketing, customer loyalty, sustainability and local products and experiences.
Delivered in partnership with Fundación Mahou San Miguel, the program draws on the organization’s experience in Spain’s HoReCa sector, UN Tourism said in a statement. The course, delivered via WhatsApp, is designed for users with limited time or a preference for mobile-based training.
“Innovation in education is essential to address the challenges facing tourism today,” said Shaikha Al Nuwais, UN Tourism’s secretary-general. “We see this as a game changer for skills development across the sector. By delivering practical, accessible training through a tool used daily by millions, it enables immediate, applicable learning that strengthens local ecosystems and enhances the visitor experience.”