The brand is making its debut in China with three hotels and with one in Malaysia.
The next Tui Blue hotels are planned for Bangkok and Bali.
Tui Blue is contributing to the development of the Europoean travel group’s global hotel portfolio, which is set to grow to 600 hotels in the medium term, according to the company.
Tui Blue Hotels & Resorts managing director Artur Gerber said: “Our rapid expansion in China and Southeast Asia underscores the strong demand for the Tui Blue brand in these fast-growing travel markets.
“As we continue to bring our unique blend of leisure accommodations and locally-inspired experiences to more destinations, we are confident that Tui Blue is an excellent addition to the region’s hospitality landscape.”