Trinity Investments Acquires The Standard, London Alongside Oaktree and Partners Group
Trinity Investments, along with Oaktree Capital Management and Partners Group, has acquired The Standard, London, a luxury lifestyle hotel featuring 266 rooms and suites. Located in King's Cross, the hotel occupies the Brutalist-style Camden Town Hall Annexe building and includes six food and beverage venues. This acquisition follows Hyatt's recent purchase of Standard International, which includes The Standard and Bunkhouse Hotel brands.
The deal marks Trinity's second European asset, with the firm investing over €550 million in European hotels, establishing itself as a leading acquirer of single asset hotels in Europe in 2024.
The acquisition of The Standard, London represents a significant strategic move in the luxury hotel market. The 266-room property's location in King's Cross, a major tech and life sciences hub, positions it favorably for corporate demand. The deal strengthens Hyatt's presence in the luxury lifestyle segment following their recent acquisition of Standard International, which added 22 hotels and 30 pipeline projects to their portfolio.
The transaction demonstrates strong institutional investor confidence in the European luxury hospitality sector, with Trinity Investments deploying over €550 million in European hotels. The partnership structure between Trinity, Oaktree and Partners Group, which has acquired nearly 5,000 hotel keys worth approximately $3 billion, indicates robust financial backing and potential for further strategic acquisitions.