Travelers Prioritize Wellbeing in Hotel Choices
Mental wellbeing is becoming a core expectation for hotel guests, according to research from Amadeus, signaling a shift in traveler motivations toward a greater emphasis on supporting mental health, not just for leisure. The study, based on a survey of 6,000 travelers, found that 41 percent of respondents want to return from trips calmer and less stressed.
In addition, about one-third of travelers now look for destinations that are engaging enough to reduce reliance on technology, enabling them to disconnect for some digital detox.
Entitled “Travel Dreams 2026: From Data to Delight,” the study shows guests are seeking more time, quiet, comfort and emotional safety. The research concludes that hotels where the experience is designed to reduce guest friction and allow for relaxation are better positioned to meet these evolving traveler needs.
The study also reveals nearly three-quarters (74 percent) of respondents express a looking for personalization in their hotel experiences. The six most important personalized features identified by the research are early check-in or late check-out, room view or floor selection, personalized welcome amenities, sleep optimization packages, enhanced room air quality and local experience kits or curated guides.
Dan Booth