This Hotel Loyalty Program Was Just Named Best in the U.S.—and It’s Not Marriott
USA Today 10Best has officially released its 2026 rankings for the Best Hotel Loyalty Program, and taking home the top crown for an unprecedented ninth consecutive year is Wyndham Rewards.
This latest win also caps off a major double-header for Wyndham. Just last month, the program also clinched the No. 1 spot in U.S. News & World Report’s annual Best Hotel Rewards Programs ranking, cementing its status as the most rewarding option for everyday travelers.
While Wyndham captured the gold, the rest of the 2026 leaderboard showcased a diverse lineup of hotel programs ranging from boutique luxury networks to major global chains. Claiming the No. 2 spot was the Omni Select Guest program, celebrated for delivering personalized welcome gifts, free Wi-Fi, and morning beverage deliveries across Omni’s 50 luxury resorts, followed by I Prefer Hotel Rewards at No. 3, which lets members earn elite perks at over 650 independent, high-end destination properties worldwide.
The top five was rounded out by the Sonesta Travel Pass in fourth place—offering fast earnings with no blackout dates across more than 1,000 global hotels—and Stash Rewards at No. 5, a favorite among travelers who prefer independent boutique hotels across North America and the Caribbean without strict category restrictions.
Rounding out the remainder of the top ten were popular domestic and international programs, including Hilton Honors at No. 6, ALL Accor at No. 7, Marriott Bonvoy taking the No. 8 spot, SLH Club for Small Luxury Hotels of the World at No. 9, and IHG One Rewards closing out the list at No. 10.
By Meghann Foye