The World Sustainable Hospitality Alliance and STR enter strategic partnership

International news
The World Sustainable Hospitality Alliance is pleased to announce a new strategic partnership between the Alliance and STR that will drive the hospitality industry towards Net Positive through a wide range of collaborations.

Through this transformative partnership, both organisations will engage in a range of shared activities, including working groups, the creation of comprehensive toolkits and resources, as well as the testing and implementation of cutting-edge solutions to measure social and environmental sustainability indicators.

Leveraging STR's extensive data resources, the Alliance will conduct research across the sector. To further strengthen the commitment to sustainability and the key role of data management, both the Alliance and STR will provide training and support to each organisation's respective teams.

STR is the leading provider of data benchmarking, analytics and marketplace insights for the global hospitality industry. STR’s focus is to define how businesses measure performance, expand benchmarking possibilities, drive industry standards and encourage evolved thinking about data.