The Social Hub recruits Eyal Amzallag to ignite next era of growth
The Social Hub is doubling down on its mission to disrupt the hospitality sector’s status quo, with the appointment of Eyal Amzallag as Chief Operating & Commercial Officer and Executive Board member – an industry leader whose track record spans global expansions, major IPOs, and the creation of regenerative luxury brands.
Eyal brings more than 30 years of experience across globally scaling brands in the hospitality and lifestyle sectors, with a focus on customers and team building. From his two-decade tenure at Club Med, where he helped develop a premium, all-inclusive luxury positioning, to spearheading Selina’s $1.2 billion Nasdaq IPO, Eyal has consistently demonstrated his ability to turn vision into reality.
Building on the strong team and solid foundations already in place at The Social Hub, Eyal will lead the organisation’s expansion into Lisbon, Turin, and Edinburgh, while actively pursuing the addition of 20 asset-light hotel management agreement projects. This will be complemented by the launch and growth of a new membership-driven proposition.
Eyal joins at a time of strong acceleration for The Social Hub. With new markets on the horizon and a hybrid model that continues to redefine the hospitality landscape, he will play a key role in unlocking the company’s next phase.