The PuLi Group to debut as luxury hotel collection across Asia
The PuLi Group will launch next year as an exclusive collection of luxury hotels, evolving from its Shanghai property into the flagship of a growing portfolio across major global destinations.
Victor Clavell, appointed CEO, will lead the group’s strategic vision.
Drawing on PuLi’s Chinese meaning of ‘uncarved jade’, the brand aims to continue its philosophy of understated design, thoughtful service, and cultural connection. The portfolio currently comprises three properties: The PuLi Shanghai, the inaugural flagship opened in 2009, and its sister hotels, The PuXuan in Beijing and The RuMa in Kuala Lumpur.
The PuLi Shanghai will also serve as a blueprint for the brand’s cultural initiatives, including collaborations with local artisans and immersive guest experiences.
Clavell, whose career includes senior roles at The Ritz-Carlton, Bvlgari Hotels & Resorts, Edition, and Rosewood, said: “We want to redefine conscious luxury – not through scale or spectacle, but through restraint, authenticity, and calm. Our vision is to create sanctuaries of balance within the world’s most dynamic destinations – places composed with clarity, grace, and purpose.”