The revised rules allow alcohol sales during the full period from 11:00 to midnight, ending the previous restriction that prevented sales during the afternoon period.
For hotels, the move provides greater flexibility in managing food and beverage operations, from poolside services and lunchtime dining to conferences, events and evening entertainment.
It also aligns alcohol service rules more closely with the daily routines of international visitors, many of whom expect access to hospitality services throughout the day.
The policy change comes as Thailand continues to focus on strengthening its tourism sector and improving the competitiveness of its hospitality industry.
Mohamed Dabo