Spark Hospitality takes commercial management of Salzburger Hof Hotel Collection in Austria
Spark Hospitality is a Romanian hotel operator managing independent and branded hotels across Romania. Founded in 2023, the company announces its first international expansion, assuming the commercial management of Salzburger Hof Hotel Collection in Bad Gastein, Austria.
Salzburger Hof Hotel Collection comprises seven centrally located 3- and 4-star hotels offering over 250 rooms and apartments, together with extensive spa and wellness facilities, restaurants, bars and six conference and event venues. The hotel group is part of the Ski Amadé area, providing access to approximately 760 kilometers of ski slopes.
For the first time, the hotel collection will operate year-round, with hotels open across all 12 months, including the spring season, in addition to the traditional winter and summer peaks. The extended operating calendar enables dedicated Easter and spring packages, summer and autumn leisure offers, as well as tailored solutions for corporate guests, conferences and group events.
For 2026, the company aims to increase the collection’s average occupancy rate by approximately 10%. Romania is considered a key source market, given its proven affinity for Austria and, in particular, the Gastein Valley.
Aurel Dragan