Sono International wraps BTS New York concert project at Manhattan hotel
Sono International, part of the Sono Trinity Group, said Monday that its five-star Manhattan hotel, 33 Hotel by Sono Cahm, has wrapped a promotional project tied to BTS's New York concerts.
The promotion ran for 16 days, from July 24 to Aug. 9, coinciding with the BTS concert "BTS THE CITY ARIRANG-NEW YORK," held Aug. 1 and 2 local time in New York. The campaign aimed to offer global visitors — drawn to New York by the concerts and other events — a differentiated hospitality experience unique to Sono.
During the promotional period, the hotel provided guests with six types of limited-edition amenities, drawing a strong response. Participation was also high in "Find Your Arirang," an experiential program linking guests to historic landmarks across New York.
Many guests used event passports and acrylic toppers provided at check-in to visit major New York landmarks — including the Brooklyn Bridge and Pier 17 — and complete photo-verification missions. Guests also shared memories at the "BTS THE CITY ARIRANG Pass Wall" and a large-scale world map installation, "BTS THE CITY ARIRANG Map," in the hotel lobby.
by Kang Seung-yeon