Sonder brand acquired by TravelAI, relaunching as ‘AI-enabled guide’

The Sonder name is getting a second chapter: Vancouver-based TravelAI announced today it is acquiring Sonder's brand and intellectual property, including its trademarks and domain names, according to a Monday news release shared with Hotel Dive.

The acquisition, which did not include "Sonder's operating business, including its properties, leases, inventory, or staff," per the release, follows Sonder's November 2025 split from Marriott International and subsequent bankruptcy filing.

The move relaunches Sonder.com as a "curated, AI-enabled guide," powered by "the memory infrastructure TravelAI is building for the travel industry," which collects users' tastes, preferences and history over time, rather than starting from scratch, per the release. The website is live as of July 27.

The new Sonder provides travelers with a curated selection of boutique hotels and urban accommodations in major cities around the world chosen for their design, neighborhood and quality, per the release.

"Sonder earned something rare: a name people remember and a standard of taste they trusted," John Lyotier, co-founder and CEO of TravelAI, said in a statement. "Where the old Sonder's technology once lived in the lock on the door, it now lives in discovery, memory, and AI-enabled personalization."

Noor Adatia Noor Adatia