SIRO to debut in the US with hotel and residences

Expected to open in 2030, Kerzner will partner with Miami-based 13th Floor Investments and Forse Holdings to deliver the mixed-use project.

It is set to feature 180 rooms and suites, 350 SIRO Homes, and a fitness and recovery lab. Led by in-house specialists, the lab will offer high-performance training programmes to restorative therapies.

Philippe Zuber, CEO of Kerzner International, said: “Kerzner has been defined by its entrepreneurial spirit and a drive to continuously innovate the hospitality landscape. SIRO is our disruptor brand; designed to meet the evolving demands of a new generation of travellers who prioritise wellbeing, performance and purpose. The brand is on a rapid global trajectory, strategically targeting the world’s most dynamic cities, and Miami is the perfect stage for that.”

The Miami project will join SIRO properties in Dubai (which opened in 2024) and Montenegro (2025), alongside upcoming openings in Palmilla, Mexico (2027); Riyadh, Saudi Arabia (2028); and Tokyo, Japan (2029).

Eloise Hanson