Scandic and Hilton sign new Nordics strategic agreement
Scandic Hotels Group has entered into a multi-year development agreement with Hilton covering Sweden, Norway, Denmark and Finland. The partnership combines Scandic's strong Nordic market position with Hilton's global brand portfolio, creating new hotel development opportunities while exploring future benefits for Hilton Honors and Scandic Friends memberships.
Under the multi-year agreement, Scandic and Hilton will work together to pursue development opportunities across the four markets, combining Hilton’s globally recognised brands and commercial reach with Scandic’s extensive regional platform, operational expertise and established presence throughout the Nordics. The agreement focuses on individual development opportunities for Hilton and Scandic across the Nordics and is not a broad conversion of Scandic’s portfolio.
The companies will also announce new member benefits for members of the Hilton Honors and Scandic Friends loyalty programs at a later date, with the shared ambition to further open the Nordics to Hilton Honors members and the world to Scandic Friends.
The agreement is already taking shape in Copenhagen, where Scandic has signed a new Hilton Hotels & Resorts property at Scanport, adjacent to Copenhagen Airport. The 284-room hotel will be operated by Scandic under a franchise agreement with Hilton and is expected to open in 2029. The construction will start as soon as the remaining pending conditions have been met.