Room Mate adds Swiss hotel
Spanish hotel group Room Mate has launched into the Swiss market, adding its first hotel in Geneva.
The new Geneva hotel has 104 rooms, and is centrally located just off the Rue du Rhone and a short stroll from the vistas offered by Lake Geneva. Plans have been put in place to completely refurbish the property, before launching it under the Room Mate brand in early 2026.
“This is a great milestone for Room Mate,” said the company’s leader, Kike Sarasola. “We are very happy with the arrival in Switzerland, one of the world’s top tourist destinations and a beautiful country.”
During 2024, the group recorded more than 1.22 million visitors to its hotels, who stayed an average 2.5 nights. It achieved an occupancy level of more than 86%, with Italy and Spain the top performing markets. In particular, Room Mate hotels in Madrid, Barcelona, Valencia and Malaga performed strongly.
Sarasola is keen to grow Room Mate further, adding: “We want to expand in strategic cities in Europe, such as Lisbon or Paris, as well as explore new markets, such as Germany, and continue to grow in destinations where we are already strong, through the purchase, rental or management of hotels or hotel chains.”