Raffles Hotel’s butler casts his spell in star-studded London campaign
Raffles Hotels & Resorts has launched the second chapter of its celebrated global campaign, “The butler did I=it”, this time set against the grand backdrop of Raffles London at The OWO.
The campaign once again stars model Tim Easton as the inimitable Butler, who now attends to a new line-up of guests including Henry Golding, Oli Green, Jacquetta Wheeler, Stephanie Grainger and Amalie Gassman. Shot within the storied walls of the Old War Office, the series continues the witty, fashion-forward storytelling first unveiled at Raffles Singapore last year.
Under the creative direction of Trey Laird, with photography by Dylan Don and styling by Robert Rabensteiner, the campaign blends Raffles’ signature sense of theatre with high-fashion flair. Vignettes showcase the Butler’s magical touch across experiences unique to Raffles London - from private afternoon tea in The Drawing Room, to a bespoke bedtime story, and even a royal wake-up call courtesy of the King’s Piper.
The campaign will roll out globally across print, digital video, digital display, and paid social.
A'bidah Zaid Shirbeeni