Radisson Hotel Group’s New Co-Branded Hotels Roll Out ‘Welcome China’ Amenities
In collaboration with Jin Jiang International, its owners and shareholders, Radisson Hotel Group introduces the “Guan Xin” (Welcome China) initiative. This program aims to enhance the experience for Chinese travelers by expanding its co-branded hotels and introducing a tailored amenity program, ensuring a comfortable “home away from home” environment.
Building upon its successful debut in 2019, Radisson Hotel Group plans to unveil eight more co-branded properties in 2024 across select Radisson Blu and Radisson Collection hotels in the EMEA region, coinciding with the resurgence of Chinese outbound travel.
In the forecast of industry experts, 2024 emerges as a pivotal year poised for a significant surge in outbound Chinese tourism, propelled by the momentum of the domestic tourism boom experienced in 2023. According to Skift, “2023 was the year of China reopening to the world, while 2024 will be the year of consolidating and growing outbound tourism. Wealthy Chinese travelers are showing a keen interest in EU destinations (13%) , in particular France, UK, Germany, and Italy vs other short-haul destinations in Asia, and will be travelling in 2024 with the expectation of bespoke amenities catering to their requirements, tastes, and cultural preferences.”
After the successful co-branding debut at Radisson Blu Hotel, Frankfurt in 2019, Radisson Hotel Group is set to launch eight additional co-branded properties in 2024 across the EMEA region.