Radisson aims to double South Africa portfolio by 2030
International news
Radisson Hotel Group is aiming to double its portfolio in South Africa and is aiming to reach 25 hotels by 2030. The expansion strategy, coupled with Radisson’s recent updates to its existing properties across the country, are part of the group’s efforts to strengthen its footprint in South Africa.
Radisson is planning to achieve its goal through either management or franchise models and conversions for quicker market entry. The group will also be exploring partnerships with management companies to increase its presence.
Radisson’s expansion plans for South Africa might see the potential launch of the Radisson Individuals brand in the country, an “ideal first step” for individual hotels with robust service scores who are considering transitioning to Radisson’s brands at a later stage, said Daniel Trappler, senior director of development, Sub-Sahara Africa at Radisson Hotel Group.