While the price paid for the final 77% hasn’t been disclosed, it’s speculated that Procopiou paid a premium for full control. This comes after substantial returns to shareholders from the sale of 13 ultra-luxury villas built on the former Aphrodite hotel site, reportedly totaling €450 million. Published financial statements indicate €317 million in returns over the past three years: €160 million in 2021, €37 million in 2022, and €120 million in 2023.
With the two Four Seasons hotels in the complex boasting a combined 303 rooms, the average price per room now stands at approximately €1.5 million, placing it among the highest globally. Beyond the hotels, Astir Palace also encompasses the Astir Marina, high-end restaurants like Matsuhisa Athens and Beefbar, the Astir beach, and various commercial spaces.
Astir Palace was initially privatized in October 2016 through a joint tender by the National Bank of Greece and the Hellenic Republic Asset Development Fund (TAIPED). AGC Equity Partners, specifically its Jermyn Street Real Estate Fund IV LP, won with a €444 million bid.
The initial ownership structure included Dogus (33.75%), Abu Dhabi’s Hanover Investment (25%), Kuwait’s state insurance fund (25%), and five smaller, predominantly Arab investors.