Prizeotel rebrands as Prize by Radisson

Radisson (then known as Rezidor) purchased a 49 per cent stake in prizeotel in 2016, and has since acquired the remainder of the brand.

At the time there were just three prizeotel properties hotels in operation in Germany – this figure has grown to 21 hotels either in operation or under development in locations including Hamburg, Hanover, Munich, Antwerp and Vienna.

Valerie Schuermans, vice president, Western and Southern Europe at Radisson Hotel Group added that the rebranding would allow the group to “further accelerate the international expansion of Prize by Radisson”.

A 170-room property is set to open in Osnabruck next year, and Radisson has also announced forthcoming hotels in Gdansk and Berlin.