The 75-key La Playa Hotel is situated a few blocks from the beach in the town, located on California's Pacific Coast Highway and renowned for its bohemian spirit.
It was taken over in 2012 by Marc & Rose Hospitality – which also operates the recently overhauled High Country Motor Lodge in Flagstaff, Arizona – and reopened in October 2023 following a long renovation process.
"As the fifth owners in its more than 115-year history, we focused on letting the building lead us to a design that supports the stories of the past, while infusing thoughtful amenities to meet the expectations of the modern traveller," said Marc & Rose president John Grossman.
In 1983, it was the site of an Apple company retreat, during which founder Steve Jobs unveiled the first working prototype of the Macintosh computer.