Pictet Alternative Advisors Acquires Zurich Luxury Hotel
Pictet Alternative Advisors is expanding its footprint in the Swiss real estate market with the acquisition of the Zurich Marriott Hotel. The move underscores the firm’s conviction in Zurich’s booming luxury hospitality sector and growing investor demand for stable real assets.
Pictet Alternative Advisors (PAA), who is part of the Pictet Group, the alternative investment arm of the Pictet Group, has acquired the Zurich Marriott Hotel through its direct real estate fund Elevation II. According to a statement released on Thursday, the transaction was completed alongside operating partner Vertell Asset Management. Financial terms were not disclosed.
The five-star property features 266 rooms and occupies a prime location on the banks of the Limmat River, within walking distance of Zurich’s main railway station and historic city center. Marriott International will continue to operate the hotel.
With the acquisition, Pictet is targeting a market that continues to benefit from rising visitor numbers and constrained supply. According to the firm, tourist arrivals in Zurich have surpassed pre-pandemic levels, while hotel capacity in the city center has expanded by just 0.5 percent over the past decade.
In the luxury and upper-upscale segments, revenue per available room (RevPAR) increased by more than 10 percent in 2025 compared with the previous year.
Written by: Dominik Buholzer | Chefredaktor