'Pam the Bird': Melbourne hotel becomes the latest victim of new graffiti trend taking the city by storm

International news
A viral graffiti trend featuring a cartoon bird known as 'Pam' by Melburnians has reached new heights as a hotel becomes the latest landmark to be targeted.

'Pam the Bird', as the character is known by locals, was painted on the top of the Novotel Hotel on Collins Street in Melbourne's CBD on Sunday.

A clip shared to social media this week showed Pam the Bird coloured in black underneath the sprawling Novotel logo.

A Victoria Police spokeswoman told Daily Mail Australia officers are investigating.

The Accor Group declined to comment when contacted.

Pam the Bird has gained notoriety across Melbourne, where the image has popped up on road signs and railway lines.

The graffiti even appeared on heritage-listed buildings including the Flinders Street Station clock and the Uncle Toby's factory last year.

The artist responsible for the creation of the bird, which has gained a cult like status, remains a mystery.