Palladium Hotel Group reorganises its brands

Palladium Hotel Group is reorganising its hotel portfolio into two strategic units: Lifestyle Brands Business Unit and High Energy and All-Inclusive Business Unit. This restructuring is part of the Group's drive for international growth, with sales up 12% to €1.2 billion in 2024.

The Spanish group, which operates 40 hotels in eight countries, is now dividing its nine brands into two separate units to better adapt its commercial strategies and boost profitability.

The Lifestyle Brands Business Unit, headed by Juan Serra, brings together Only You Hotels, Bless Collection Hotels and 45 Times Hotels. The aim is to promote sustainable growth and optimise synergies between brands sharing similar distribution and customer experience strategies.

The High Energy and All-Inclusive Business Unit, headed by Ana Morillo, incorporates The Unexpected Hotels, Ushuaïa Ibiza Beach Hotel, the Hard Rock Hotels, Grand Palladium Hotels & Resorts, TRS Hotels and Palladium Hotels franchises.