OYO launches naming contest for parent firm
Agarwal, who also serves as chairman of G6 Hospitality, parent company of Motel 6 and Studio 6, shared on Instagram that entries are open but will close soon. He said the name should be one word, bold, global, and not tied to any single culture or language. It should feel tech-forward, human and memorable, with potential to grow beyond hospitality. Availability of a “.com” domain related to the name is preferred. He’s also offering a chance to meet him.
“We're renaming the corporate brand behind it all. Not the hotel chain, not a consumer product — but the parent company powering a global ecosystem of urban innovation and modern living," Ritesh wrote on Instagram. "We believe it's time the world had a new kind of global brand — born in India, but built for the world. We’re inviting brand thinkers, creatives, entrepreneurs, and curious minds to help us craft this new identity — one that reflects our evolution and opens doors to where we go next.”
OYO is reportedly planning a separate app for its premium and mid-to-premium company-serviced hotels, following growth in this segment in India and global markets.
“There is a strong possibility that the name chosen through this exercise could become the name of the premium hotels app OYO is planning to launch soon,” PTI quoted people familiar with the development as saying.