OYO and Sunday parent company rebrands as PRISM
Oravel Stays Limited, the parent company of Sunday Hotels and OYO in the UK, has rebranded as PRISM to represent its growing global portfolio and premium hospitality focus.
Founded in 2012 by Ritesh Agarwal, OYO started as a budget travel-tech brand in India. The company now serves more than 100 million customers across more than 35 countries.
PRISM will act as the corporate parent brand, uniting a diversified ecosystem that includes OYO, Sunday Hotels, Motel 6, Palette, Studio 6, Belvilla, DanCenter, CheckMyGuest, and Studio Prestige.
The company also provides AI-driven technology tools and data science platforms to optimise operations and partner performance globally.
Sunday Hotels is expanding in the UK, having debuted in 2024 with the Lansbury Heritage Hotel in London. Recent additions include hotels in Cardiff, Warwick, Dorking, Staines, Exeter, and Winchester.
OYO also plans to increase its four and five-star portfolio in the UK from 20 to 50 hotels by the end of 2026, supported by a £50 million investment.
Claudia Schergna