Oaks transitions to full-service hotel and resort brand under Minor Hotels
International news
Minor Hotels has announced a strategic repositioning of its Oaks Hotels, Resorts & Suites brand, evolving it from a serviced apartment model to a full-service hotel, resort and suites offering. The shift includes new brand standards, service features, and a refreshed identity to enhance competitiveness in the global market.
The updated concept introduces multi-use public spaces, integrated lobbies with barista coffee and fresh bakery items, and grab-and-go pantries offering essentials, local products and branded items. These features are designed to serve both guests and local communities.
The updated brand includes a new logo, yellow accents, and nature-inspired interiors for a cohesive and inviting experience.
The new Oaks brand and service applications will be gradually rolled out across existing properties and new acquisitions.