Novotel Becomes First Hospitality Brand to Join Seafood Task Force
Novotel, a leading global hotel brand with 600 hotels in 68 countries, has become the first hospitality brand to join the Seafood Task Force (STF).
This milestone reinforces Novotel's leadership in sustainable hospitality and builds upon the brand's comprehensive three-year ocean commitment and partnership with WWF, launched in June 2024.
The collaboration with the STF will initially focus on enhancing supply chain transparency and promoting the sustainable sourcing of tuna and farmed shrimp across three key Southeast Asian markets - Thailand, Vietnam, and Indonesia - engaging Novotel hotels in the region. These commodities were identified as priorities by mapping Novotel's key sourcing volumes against regions with elevated sustainability and social risks.
The STF brings together members of global tuna and shrimp supply chains, serving more than 350 million customers globally and helping businesses enhance supply chain oversight and ensure ethical production from vessel to plate. All STF members work to produce fully traceable, ethically produced, and environmentally responsible seafood, meeting international social and environmental standards, while advancing industry-wide due diligence requirements.