NOT A HOTEL secures major funding
Japanese hospitality startup NOT A HOTEL has unveiled plans for a major expansion, with six new locations designed in collaboration with globally renowned designers.
The expansion includes four new flagship properties in Japan, namely NOT A HOTEL TOKYO, NOT A HOTEL RUSUTSU, NOT A HOTEL MIURA and NOT A HOTEL SETOUCHI.
Additionally, the company plans to expand its existing locations in Kita-Karuizawa and Aoshima, Miyazaki Prefecture. These expansions include new facilities and the extensive renovation of existing rooms.
Several upcoming NOT A HOTEL projects have recruited some of Japan’s biggest names for creative direction. Yoko Shibata, Ryu Kosaka and Masamichi Katayama will be working on the design and wellness concepts for the hotels.
The Tokyo flagship hotel will be directed by Nigö, current artistic director of Kenzo and founder of acclaimed streetwear brand A Bathing Ape.
The startup has also secured 5.5 billion yen (USD$35 million) in a series B round of funding to support NOT A HOTEL, estimated to generate 100 billion yen (roughly USD$638 million) in sales in the next two years.