Nobu Hotels Amp Up Fashion and Design Services
In Barcelona, guests can rent clothing, accessories and jewelry through Trent and in San Sebastian, they can have a guided tour of the Balenciaga Museum.
Room service is a given at most hotels, but now the Nobu Hotel Barcelona is adding “dress service” to its menu.
Through an alliance with the Spanish start-up Trent, guests will be able to rent or buy designer clothing, accessories and jewelry from well-known brands and emerging Spanish ones. Starting Monday, overnighters can scan a QR code to place an order or connect with the company via WhatsApp with specific questions. Their choices will be delivered to the hotel within an hour. After the garments are worn, guests leave them with the concierge, who will see to it that they are returned. Trent also has a new showroom in Barcelona for those who want to try on their rentals beforehand.
As is the case with the other 18 Nobu Hotels, the Barcelona locale aims to ingrain itself with the local community. Lorna Turnbull, director of marketing, said, “For us, that is so important. Nobu is a worldwide and powerful brand. But it’s been fun, discovering how we can cement Nobu into each place to give each hotel and restaurant a real link to where we are.”