New tech-driven, staff-lite hotel to launch in London
International news
The Drey, a new hotel concept, is set to launch its debut property in London’s Earl’s Court later this year. The 125-room hotel is positioned as a design-forward, efficiency-driven concept, with guests able to check in online, enter via keyless access and manage their stay through a dedicated app.
Bedrooms range from the Cosy King for solo travellers or couples, to Family Rooms that welcome up to six people and feature bunk beds. Accessible rooms are also available.
The hotel says it will develop ‘authentic neighbourhood connections’ through collaborations with local cafes, bars and boutiques to support local businesses.
The hotel has also partnered with London-based fragrance house Gabar, known for its eco-conscious ethos, to supply its in-room amenities, making The Drey the first hotel to feature the brand.
In place of a traditional lobby bar or restaurant, The Drey features vending machines that rotate regularly and feature collaboration with independent brands.
by Eamonn Crowe