Mondrian Shoreditch to reflag under Virgin Hotels brand
Virgin Hotels has announced plans to add its first London property this summer.
The existing Mondrian Shoreditch will rebrand as Virgin Hotels London-Shoreditch from 1 August, followed by a “gradual transformation to transition the hotel to a fully-fledged Virgin hotel”.
The 120-room hotel features a rooftop bar and pool, Spanish restaurant BiBo in association with Dani Garcia, a fitness centre, treatment rooms and a private members club.
It will be the second rebranding exercise for the Reuben Brothers-owned property located at 45 Curtain Road – the hotel previously operated as The Curtain hotel and members club before joining Ennismore’s Mondrian brand in 2021.
It will also mean the second time a Mondrian property has come and gone in the UK capital, following the debranding of the Mondrian London on the South Bank in 2019.
by Mark Caswell