Monday night is the most popular time to book a hotel stay, research finds
Hotel technology provider and booking specialist Net Affinity reviewed booking data from the first five months of 2024 and found that Mondays see a significant spike in bookings.
Tuesday follows a close second with booking numbers slowly reducing throughout the week – with Saturday being the day least likely to see someone book a hotel stay.
Although Monday saw the highest volume of bookings made, it was Saturday and Sunday which saw the highest average basket value – meaning people were likely to make slightly higher value purchases over the weekend.
Early risers meanwhile were likely to spend slightly less, with the lowest average basket value being identified as 11am.
The research also found women are the big spenders, booking almost twice the total number of stays as men and having a higher average basket value.
Net Affinity found that 64% of bookings (that specified a gender) were made by women, accounting for 65% of total spend.
William Cotter, founder and managing director at Net Affinity, commented: “There is power in data for many reasons, but mostly because it allows us to understand our customers better and improve their experience.