Minor Hotels Unveils Global Data and AI Platform to Power Next-Generation Guest Experience

At its core is the creation of a single digital platform connecting global guest data, marketing and service operations. This will allow the group to recognise guests more consistently across brands and destinations, personalise communications and offers based on preferences and past stays, while ensuring guest data is managed responsibly, with privacy and governance embedded into the platform from the outset.

This clean-sheet approach is expected to significantly compress development timelines compared to traditional transformation programmes, and positions the group to evolve its commercial and service capabilities more quickly as AI technologies continue to mature.

The platform will be built on Google Cloud’s AI-optimised technology stack, with BigQuery and Vertex AI serving as the interoperable data and intelligence layer. This will enable Minor Hotels to unify guest data across brands, regions and digital touchpoints. It provides the foundation for a stay defined by ‘continuity’, where a guest's unique preferences are understood and honoured whether checking into an Anantara in Thailand or a Tivoli in Portugal.