Millennium Hotels & Resorts Seals Landmark Asia-Global Axis with Korea's Lotte
Millennium Hotels and Resorts (MHR) has unveiled a significant milestone in its international strategy, announcing major loyalty partnership with Lotte Hotels & Resorts of South Korea.
Building on the momentum of its Maritim collaboration, the Lotte partnership marks the next step in MHR's phased global expansion. This dual alliance signals a transformative moment for MHR, setting the stage for broader global connectivity, enhanced loyalty offerings, and unprecedented benefits for travellers across key regions.
Lotte Hotels & Resorts, one of Asia's largest and most influential hospitality groups, operates a diversified portfolio of luxury, upscale, and business hotels across South Korea and key international markets. With deep consumer loyalty, strong brand equity, and a commanding presence in its home market, Lotte represents a major force in the region's hospitality landscape — making it a strategic cornerstone in Millennium Hotels and Resorts' ambition to build a borderless loyalty network.
The Lotte and Maritim partnerships were led by Saurabh Prakash, Interim Chief Operating Officer and Chief Commercial Officer, as part of Millennium Hotels and Resorts' strategic loyalty expansion initiative, designed to establish high-impact, cross-regional alliances across key global travel corridors.