Millennium Hotels and Resorts rolls out kids loyalty programme 

Called MyMillennium Kids, the initiative is available to children aged five to 10 staying with MyMillennium members for at least two consecutive nights. The programme debuted on Aug. 1 at six hotels in Singapore, Malaysia, Thailand and China, with expansion to Europe and the United States planned in 2027.

Millennium said the programme extends its MyMillennium loyalty platform by offering dedicated rewards and experiences for younger guests, alongside benefits for parents. The initiative includes an Adventure Passport that allows children to collect stickers and unlock rewards, including complimentary desserts, branded merchandise, room upgrades on future stays and other incentives based on participation.

The hotel group said the programme is designed to strengthen guest engagement and encourage repeat family stays as competition intensifies among international hotel operators for leisure travelers. It also includes welcome gifts, personalized messages and interactive activities tailored for children during their stay.