Milestone achieved: TUI Group launches 500th hotel project
The TUI Group last weel announced the launch of its 500th hotel project - TUI Magic Life Agadir - at the International Tourism Fair (ITB), marking a significant milestone in the company's global growth strategy. The tourism group plans to expand its hotel portfolio from the current 433 to 600 hotels in the medium term.
Construction of the new club in Agadir, in partnership with the Tikida Group, is scheduled to begin this spring, with the opening scheduled for summer 2027.
With TUI Magic Life Agadir, the brand is entering the Moroccan market for the first time. The new all-inclusive resort will be located in a prime spot on the Atlantic coast and will offer 427 rooms, three restaurants, four bars, three pools and a varied sports and entertainment programme that reflects the brand's well-established concept. With a mild year-round climate, more than 300 days of sunshine a year and eight kilometres of sandy beach, Agadir offers ideal conditions for beach and water sports enthusiasts. The resort expands TUI's existing portfolio in the region, which already includes TUI Blue Riu Tikida Beach and Robinson Agadir.