Megaworld links with Accor to transform portfolio
French hotel group Accor is to build its presence in the Philippines market, by working on a rebrand with local partner Megaworld Hotels & Resorts.
The move will see Megaworld boost its portfolio by adding the power of Accor’s branding to its hotels, which currently operate under local brands. An initial agreement between the two companies will see Megaworld’s Belmont Hotel Mactan undergo a transformation, relaunching towards the end of 2025 as Mercure Mactan Cebu.
The 550 room hotel sits within Megaworld’s major mixed use township, a project that includes apartments, retail, office buildings, a beachfront and the Mactan Expo conference centre.
Accor is no stranger to partnering with local companies in the Philippines, to boost its presence in the market. In early 2024, it agreed a similar deal with Tytans Properties and Development, a company based in Cebu, to take over management of the Pullman Mactan Cebu Hotel & Residences.
During the same year, Accor launched its Ibis Styles brand into the Philippines, opening Ibis Styles Manila Araneta City. The 286 room property sits within a brightly decorated tower, featuring bold artworks throughout its interior.
by Chris Bown