Marriott inks long-term licensing agreement with Sonder
International news
Marriott has signed a long-term licensing agreement with Sonder which is expected to add over 9,000 rooms to Marriott’s portfolio by year-end and around 1,500 rooms to its pipeline over the next few years.
Under the agreement, Sonder’s open and pipeline portfolio - which primarily consists of apartment-style accommodations in urban markets - is expected to be added to the Marriott system under a new collection called Sonder by Marriott Bonvoy. As part of the deal, Marriott will receive a royalty fee based on a percentage of Sonder gross room revenues.
Marriott now expects full year 2024 net rooms growth of 6 to 6.5 percent. Full integration of Sonder properties with Marriott’s digital channels, including Marriott.com and the Marriott Bonvoy app, is expected in 2025.